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The company of billionaire Warren Buffett cream to Vietnam
Date: 08/01/2015

Brand Cream Dairy Queen (DQ) will be available in early 2014, Ho Chi Minh City in the form of a franchise.

QSR Vietnam Company said it has reached an agreement to exploit business brand. Still not disclose QSR franchise fee but said Vietnam is preparing for the opening of Dairy Queen ice cream shop in the city in the first month 1/2014. In the next 5 years, the company plans to open 60 stores DQ chain, mainly in the city.

Talking to VnExpress.net, Chief operating officer (COO) of the Global Dairy Queen, Jean Champagne said through a franchise agreement, the DQ wants to expand its market share in Southeast Asia. Vietnam will become the 22 th of DQ market worldwide.

"The market fast food Vietnam is very attractive and will grow rapidly in the next 5-10 years. This is a great opportunity for us to bring new concepts to the market," said Jean Champagne.

COO of Global Dairy Queen said, with nearly 75 years experience in the market worldwide, famous DQ ice cream products with a variety of flavors are blended with many materials confectionery leading . Vietnam Consumers will also enjoy the famous ice cream line with its own name as Blizzard (blender with ice cream cake or candy). The product is scheduled for release in Vietnam have similar quality to the market: Thailand, China, Mexico, Canada and the United States. However, the price will be adjusted to suit the pocket of the consumer the ability to Vietnam.

Dairy Queen founded in 1940 and is currently a member of Berkshire Hathaway's Warren Buffetf famous billionaire, has more than 6,300 stores worldwide, 1,205 of which are outside the US and Canada. Currently, China and Thailand are two of eight Asian markets DQ ice cream which has the largest market share.

"I believe that the market share of DQ in Vietnam will grow rapidly over the next five years," said Jean Champagne expectations



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